Microsoft is reportedly considering adding advertisements to its free-to-play games.
That’s according to Business Insider, which reports that Xbox is looking to offer advertisment revenue to “developers who make free-to-play” games.
“One of the sources speculated Microsoft isn’t currently interested in collecting a cut of ad revenue because it wants to provide more money-making opportunities to developers who make free-to-play games,” the publication said, as transcribed by our sister site, VGC.
Cognisant of a potential backlash from players, two sources reportedly told BI that the company is allegedly “moving cautiously” and “intends to create a ‘private marketplace’, where only select brands can insert ads into games in a way that doesn’t disrupt the gameplay experience”.