Which English football team could Amazon Prime Gaming have possibly picked to sponsor? Could it be Man City, Spurs, or Liverpool?
Nope – it’s little old Stevenage.
The EFL League Two team has signed a two-year shirt sponsorship deal with Prime Gaming, with the deal set to run until the end of the 2022/23 season. The Prime Gaming logo will appear on the home and away kits of Stevenage FC, and the new shirts will be debuted at the club’s pre-season friendly against Crystal Palace on 23rd July.
“This partnership with one of the biggest companies in the world is hugely exciting,” said Stevenage FC director Stuart Dinsey. “Our values are closely aligned and just like gamers, we want to try and reach the next level, having plenty of fun along the way.”
“We are excited to partner with a club like Stevenage, that much like Prime Gaming, is ambitious, innovative and places an emphasis on being customer-obsessed,” said Prime Gaming GM Larry Plotnick.
Now I know what you’re thinking: why would Amazon, one of the biggest companies in the world, choose to sponsor a League Two club when a Premier League shirt would get far more exposure? The answer may have something to do with Burger King and Stevenage FC’s viral marketing campaign.